Hilal Technology Explores AI Innovations at Dell Summit in Marrakech

Summit Overview

In Morocco, Hilal Technology explored the latest advances in artificial intelligence and enterprise infrastructure at the Dell Technologies SENAL Executive Partner Summit held in Marrakech from October 11 to 14. The gathering brought together Dell executives and leading regional partners to discuss emerging market opportunities and evolving customer requirements.

Executive Perspectives

Hilal Technology Executive Director Jubran Abdulrahman and Al Hilal Group Executive Director Ian Dench attended sessions covering Dell Technologies’ two main product lines: client solutions, which include commercial PCs, laptops and AI‑enabled devices, and infrastructure solutions, comprising servers, storage, networking and enterprise data‑centre technologies.

Vangelis Lagousakos, Head of Partner Ecosystem, CEEMETA, Dell Technologies, commented: “Our partners play a critical role in helping customers embrace the next generation of technology. With AI transforming both personal computing and enterprise infrastructure, we see significant opportunities across the region. Partners such as Al Hilal Technology are important to bringing these innovations to customers and supporting their digital transformation.”

Mr Abdulrahman said: “Events like this provide an excellent opportunity to engage directly with Dell Technologies’ leadership, gain insight into the latest innovations in AI and enterprise infrastructure, and exchange ideas with partners from across the region. Our longstanding relationship gives us the opportunity to build on these developments and continue delivering solutions that meet the changing needs of our customers.”

Partnership Commitment

As a Dell Technologies Titanium Partner, Hilal Technology continues to strengthen its collaboration with Dell, supporting enterprise and commercial customers across Bahrain, Saudi Arabia, and the UAE.