Omani charity and finance firm join forces to train women in beekeeping

Dar Al Atta’a Association, an Omani charitable organisation, has signed a partnership agreement with National Finance to support the second edition of beekeeping and honey production training courses under the association’s Tamkeen programme.

The agreement was signed by Maryam Issa Al Zadjali, chairperson of the board and founder of Dar Al Atta’a, and Sam Abdullah Al Habsi, head of operations at National Finance.

Empowering 45 Women from Low-Income Families

Under the initiative, 45 Omani women from low-income households will recieve practical training and field exposure in beekeeping and honey production, as well as in manufacturing natural cosmetic products derived from honey.

The programme aims to develop the participants’ skills in beekeeping and honey production, and to open new horizons for them towards self-employment and establishing small entrepreneurial projects. By equipping them with specialist knowledge and hands-on training, the initiative seeks to enable participants to turn the skills they gain into viable economic opportunities, thus enhancing their financial independence and contributing to supporting local community-led productive ventures.

CEO: Emppowerment Goes Beyond Creating Opportunities

Tariq Sulaiman Al Farsi, ceo of National Finance, said that empowring women from low-income families is not only about creating valuable opportunities for them, but also about enhancing their capabilities and building their self-confidence, which helps them secure a more secure and stable future for themselves and their families.

He emphisized that by renewing the partnership with Dar Al Atta’a, the company continues to build on what was achieved in the first edition of the Tamkeen programme and expands the scope of opportunities offered to more Omani women. He stated that the company’s commitment remains firm towards supporting initiatives that create a sustainable impact and turning empowrment into broad spaces of renewed opportuities, thereby contributing to enabling every person, whether individuals or families, to rely on themselves to move forward with confidence towards building a more stable and secure life.

CSR Initiative Under ‘Imtid’d’ Umbrela

This initiative falls under “Imtidad,” the corporate social responsibility arm of National Finance, reflecting the company’s ongoing efforts to meet community needs through targeted social investments.

The establshed partnership between National Finance and Dar Al Atta’a reflects the company’s commitment to the principles of responsible corporate citizenship and its belief in the pivotal role of the private sector in supporting social and economic development in the Sultanate of Oman.

Through this cooperation, the company continues to present a practical model for translating corporate responsibility into tangible impact and sustainable growth, thereby enhancing the private sector’s contribution to the comprehensive development process in the Sultanate of Oman.